The Power in Purpose: A Podcast for Wedding Pros · 2026-06-09 · 57 min
If you've ever wondered what it truly takes to build an iconic, recognizable brand in the wedding industry, this episode is for you! I'm sitting down with Syd, the founder and creative director of In Ink Weddings, a wedding design and planning firm in Austin, Texas. I've had the pleasure of working with Syd since she joined WeddingPro Insiders back in February of 2022. It's been so inspiring watching her evolve as a business owner, a designer, and a creative. Today, she's sharing more about her journey including how she trademarked her signature Creative POV. On this episode of The Power in Purpose Podcast: [04:41]: How Syd from In Ink Weddings got started [10:38]: A pivot from budget events to working with luxury budgets and "niching down" [16:10]: The first wedding planned by In Ink Weddings [20:45]: Rebranding her business in 2023 (and then again shortly after) [27:59]: The messy side of business that nobody talks about [36:41]: Building confidence in her wedding business [46:53]: What makes an In Ink Wedding? [50:54]: What makes an iconic wedding brand in 2026 Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was.
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