The People of Digital Marketing · 2024-10-03 · 36 min
Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and dabbled in academia, earning an excellence in teaching award from the University of California. Questions and topics we discussed in this interview include: How Kristin is learning about new tools like Clay.com to stay adaptable as a marketer in this budding field of GenAI How should marketers think about getting their brands more visibility on gen AI tools and chat-based search tools like ChatGPT? What’s the business impact that obtaining AI visibility would have on business growth? What is generative engine optimization (GEO)? And how is this field emerging and evolving? What tools can marketers use today to determine how their marketing is being impacted by genAI?
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