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Index/Sales/The Partnership Economy
The Partnership Economy artwork

Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships

The Partnership Economy · 2023-09-05 · 30 min

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Topics in this episode

Affiliate marketingDigital marketing

Episode notes

In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-Ann discuss how to decipher the difference between an affiliate and a creator, why you shouldn't ignore cashback partners, and how to navigate the future of affiliate marketing. This podcast episode was

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  • 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun SankaThe My Wife Quit Her Job Podcast With Steve Chou · on Affiliate marketing76 / 100
  • I Grilled an Ad Agency CEO on How They Pick CreatorsSponsor Magnet · on Affiliate marketing76 / 100
  • Before SEO Had a Name: How Susan & Devon McCrossin Built BoomtownFounders' Forum · on Digital marketing71 / 100

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