How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images

Episode notes

Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky , Senior VP of Strategic Partnerships at Getty Images, to explore how the company has been creating successful partnerships. With nearly 27 years at Getty Images, Peter shares how the company has stayed ahead of digital transformation. He breaks down how Getty Images integrates into popular platforms like Squarespace, Canva, and TikTok, turning strategic partnerships into critical customer touchpoints. Dave and Peter discuss the evolving role of AI in the imagery space and how Getty Images is prioritizing responsible content use. With so much change on the horizon, this episode is a masterclass in building partnerships that keep your customers at the core. This podcast episode was

• Midseason Break: We'll Be Right Back!21 / 100
• From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja74 / 100
• From AI User to Native Leader with Keith Posehn, CEO at Zorz66 / 100
• How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy
• How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN