
The New Automation Mindset: AI + Automation + Integration · 2025-06-25 · 45 min
In this episode, Markus welcomes Dominik Wittenbeck, Group CTO of SNP Group, to explore the company’s multi-decade journey from an SAP consulting service to a global automation software provider. Dominik shares insights into the challenges and inflection points that shaped SNP’s evolution, highlighting how they tackled SAP’s complexity, embraced automation, and empowered both internal teams and external partners with flexible, modular tools. Listeners will learn how SNP scaled its platform by focusing on repeatable patterns, reducing project risk, and enabling non-technical users through intuitive design. Dominik also reflects on how generative AI is influencing the next chapter of transformation by accelerating onboarding, reducing manual tasks, and surfacing new opportunities across the enterprise landscape. Whether you're leading a digital transformation, modernizing legacy systems, or exploring GenAI’s enterprise use cases, this conversation offers actionable guidance and hard-won lessons from a leader who's lived the journey.