The MSP Sales Podcast · 2026-06-01 · 19 min
Are you building a sales process or just avoiding doing the hard work? A lot of MSP owners are stuck trying to build the perfect AI-powered Rube Goldberg machine. They want a system that sells for them. They obsess over tools, CRMs, and complex automations. In this solo episode of The MSP Sales Podcast Brian Gillette breaks down why the exact skills that make you a great engineer are actively killing your sales numbers. He strips away the noise and brings it back to the five foundational questions you must answer before any marketing can work. If nobody is buying your product it is time to sell a different product. We cover: → The 5 fundamental questions every MSP must answer → How to repackage managed services as the foundation for AI adoption → Why you must clarify your positioning before you spend a dime on lead gen If you are tired of overcomplicating your growth and want a straightforward path to closing deals this episode is for you.
Episode 48 - 8 Visits a Day: One MSP Prospecting System That Actually Works (w/Guest: Aston Fortuna)72 / 100Episode 47 - The Algorithmic Approach to Booking Meetings for MSPs (Guest: Nicole Bielanski)Episode 46 - Why Most MSPs Don't Know If They're Profitable (Guest: John Risko)Episode 45 - The MSP of the Future Will Be a vCISO (Guest: Jesse Miller)Episode 43 - The Cyber Insurance Shield: De-risking Your MSP (w/Guest: Andy Runyan)