379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)

Episode notes

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - Most businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%. After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry. In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them. If your pipeline feels like a hamster wheel, this one's for you.

• 380: A Facebook Ads Mistake That Must Be Avoided58 / 100
• 378: The Social Media Strategy That Actually Gets Clients
• 377: What Every Business Owner Needs to Know About Meta’s Hidden Ad Settings
• 376: How To Write Cold Emails For Sales
• 375: If Your Marketing Feels Stuck This One Shift Changes Everything