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Creating the Intentional Edge with UNI Strength Coach Jeff Jones

The Mindset Advantage · 2026-06-16 · 46 min

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Episode notes

Jeff Jones is a performance coach with 20 years of collegiate experience at Arkansas State, Boise State, Auburn, and Appalachian State - including conference championships in the Sun Belt, SEC, and WAC, 11 bowl appearances, and a trip to the 2013 BCS National Championship Game. He is the author of The Intentional Edge and creator of the 10-Rep Framework, a system designed to build mental toughness, leadership, and elite culture through daily intentional reps. Download my FREE Coaching Beyond the Scoreboard E-book Download my FREE 60 minute Mindset Masterclass at Download my FREE top 40 book list written by Mindset Advantage guests:

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