The MarTech Matrix · 2026-07-05 · 47 min
Most DTC brands aren't losing customers because they stopped caring. They're losing them because they started taking them for granted. Agnes Seville is the Head of Paid Media at Little Sleepies - a fast-growing DTC children's pajama brand with over 500,000 members in their community. In this episode of The Human Side of MarTech, Agnes breaks down the real drivers of DTC customer retention, why brand and performance marketing fail when siloed, how Meta's algorithm is forcing a creative strategy rethink, and what brands should actually measure to know if their paid media is working. Whether you're running a lean DTC team or trying to scale paid social without burning budget, this conversation is packed with grounded, practical insight from someone doing it at a high level.
What Vendors Get Wrong - A Fractional CMO’s Honest Take on MarTech Sales86 / 100
Inside the Blurb with Insighta76 / 100The Evolution of Creator Content56 / 100
The Apparel Industry’s $100 Billion Fit Problem68 / 100How a DTC Operator Evaluates MarTech