The Marketing Umbrella Podcast · 2026-02-27 · 38 min
Sometimes search results aren't enough; answers are the new currency of discovery. Ivan Slobodin is the Product Manager at Searcheable, where he is pioneering Answer Engine Optimization (AEO). A seasoned expert in AI SaaS, Ivan helps brands maintain visibility as traditional search evolves into AI-driven discovery. His work focuses on building the measurement tools necessary for companies to thrive in a world where AI agents, not just humans, are the primary audience. Ivan’s path is a unique blend of creative marketing and tech. After being told he took "too many marketing courses" in university, he spent years in product analytics and management consulting within the banking and telecom sectors. This data-heavy background became his competitive edge when he returned to marketing, allowing him to build a framework specifically for optimizing content for large language models. In this episode, we explore why traditional search rules are changing and how to adapt to the AI "arms race." Ivan breaks down the shift from SEO to AEO and explains how to measure success in a world without traditional clicks.
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