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Index/Marketing/The Marketing Playbook with Mark Friedman
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Kevin Ertell - Author of The Strategy Trap

The Marketing Playbook with Mark Friedman · 2026-05-11 · 38 min

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Episode notes

Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike.

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