The Marketing Operator Podcast with Fexingo · 2026-07-09 · 7 min
In episode 101 of The Marketing Operator Podcast, Lucas and Luna explore a hidden revenue leak in B2B marketing: unused or forgotten triggers in marketing automation platforms. They dive into data from a 2025 benchmark study by MarTech Advisory Group showing that over 60% of active workflows have at least one trigger that fires less than once per month. The hosts discuss how this happens - from overbuilt campaigns with too many condition branches to neglected re-engagement sequences - and walk through a concrete example from a mid-market SaaS company that recovered $340,000 in annual pipeline by auditing and pruning underperforming triggers. They also share a simple rule of thumb for trigger hygiene and explain why most CRM-mapped workflows suffer from 'trigger bloat.' If you run Marketo, HubSpot, or Pardot, this episode will change how you think about your next campaign audit.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why Your Marketing Automation Ignores ABM Intent Data66 / 100Why Your Marketing Automation Ignores SMS85 / 100How B2B Brands Wreck Pipeline with Unsyncroned CRM Data92 / 100How B2B Brands Leak Revenue via Unchecked Data Decay76 / 100Why B2B Brands Fail at Account Based Marketing Attribution88 / 100
