The Marketing Millennials · 2026-06-29 · 11 min
Most Marketers are using AI to generate. The ones winning right now are using it to interrogate. Jay breaks down a two-minute tactic he's been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product or service. Then cross-reference the outputs to find what shows up on every platform. Those overlapping questions are your go-to-market. Your blog titles, your podcast topics, your offer angles, your webinar hooks - all of it, handed to you by the market itself. Daniel adds his own layer: before you let AI anywhere near your copy, write it yourself first. Then feed it in and ask AI to critique it through the lens of the greatest copywriters and strategists who ever lived. What would the legends say about your hook? Your offer? Your opening line? That's how you use AI as a refinement partner instead of a crutch - and the difference in output is night and day. The bigger idea: AI isn't the shortcut most Marketers think it is. Used right, it's the smartest pressure test in the room. If you want AI prompts that actually change what you ship, this is the episode for YOU.
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