The Marketing Meeting with Itir Eraslan · 2026-06-10 · 51 min
If AI makes knowledge abundant, what becomes scarce? In this episode, we explore Chris Walker's idea that we are leaving the Information Era and entering what he calls The Frequency Era. Chris argues that as AI makes information, knowledge accumulation, and credentials increasingly abundant, the real value begins to move elsewhere: toward clarity, discernment, creativity, adaptability, self-trust, and deep human connection. We discuss the historical transitions from the Agricultural Era to the Industrial Era and then to the Information Era, why many people feel that the old rules of career growth no longer work, and what happens when AI begins to automate knowledge work itself. Chris also shares how frequency shapes decision-making, performance, and the nervous system, why handwriting sits at the center of the Encoded system, and how his own definition of success has evolved over time. My guest is Chris Walker, founder of Encoded and former CEO of Refine Labs, one of the most influential B2B marketing companies of the past decade.
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