The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/The Marketing Intelligence Show
The Marketing Intelligence Show artwork

Unify to amplify: how centralized data drives business growth for marketers

The Marketing Intelligence Show · 2025-07-10 · 40 min

0:00--:--

Episode notes

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges - boosting efficiency, clarity, and impact across their teams. Kat Warboys, Senior Director APAC Marketing, Hubspot Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia Listen now to discover how they’re connecting the dots between data and results.

More from The Marketing Intelligence Show

All episodes →
  • How to thrive in the creative AI era : tips from LinkedIn’s head of content solutions, APAC64 / 100
  • How AI is changing search - and what that means for SEO and content
  • Unlocking the holy grail of true ROAS measurement
  • How to build smarter e-commerce marketing dashboards and avoid data overwhelm
  • The future of the marketing tech stack: navigating complexity, CDPs, and AI hype
Explore the best B2B Marketing podcasts →
All The Marketing Intelligence Show episodes →