The Marketing Center of Excellence · 2023-10-25 · 48 min
Welcome to another compelling episode of the Marketing Center of Excellence Best Practices Spotlight, a captivating voyage that brings together marketing visionaries and pioneers. I'm your host, Lane Houk, and in these episodes, we shine a spotlight on industry luminaries, extracting invaluable insights from their realms of expertise. Today, we are privileged to engage in a conversation with Justin Rondeau, a renowned authority in the fields of PPC and SEM. In this episode of the MCOE Best Practices show, Justin Rondeau, the president of Invisible PC, is our special guest. He shares his professional journey in marketing and encourages viewers to check out his LinkedIn profile. Justin started in marketing by running a small software company and later worked at Digital Marketers for seven years. He then spent some time at Teamwork.com in the software realm. Justin talks about the substantial amount of money spent on Google ads and his preference for working with smaller agencies. We also discuss his decision to partner with Avi and Invisible PPC to improve post-click experiences for agencies.
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