
The Marketers Journey · 2020-12-18 · 7 min
Key moments - from our scoring
Substance score
8 / 100
Five dimensions, 20 points each
Giannina presents a straightforward framework for aspiring entrepreneurs evaluating how to launch their first venture. She compares brick-and-mortar operations (physical locations with higher overhead and expansion risk), e-commerce businesses (online sales with minimal setup costs and location flexibility), and contractor-based models including MLMs and gig platforms like Uber and DoorDash (where you represent or work for an existing company with limited personal stake). Her analysis acknowledges that brick-and-mortar requires significant capital commitment and location dependency, making it riskier if growth stalls. E-commerce appeals to her because it requires just a domain, website, and ad spend to launch - and allows managing the business from anywhere, even while traveling. The contractor model offers entry with lower barriers but lacks true business ownership. She positions this as practical guidance for bootstrappers deciding between these paths, noting her personal preference for e-commerce based on scalability, portability, and reduced financial risk. This would resonate with first-time founders evaluating their starting structure.
Brick-and-mortar (physical location-based), e-commerce (online sales), and contractor/MLM/gig work models (representing an existing company or platform without owning the underlying business).
Because you must rent a physical location, creating fixed costs that drain savings quickly if the business doesn't grow fast enough, putting you at higher financial risk.
Very low overhead, ability to work from anywhere, fast setup requiring only a domain and website, minimal ad spend to launch, and the flexibility to manage the business while traveling.
MLMs and consultant roles where you sell products for another company, plus gig work like Uber and DoorDash where you provide services and the platform connects you with customers.
E-commerce, because it has the most advantages and allows her to travel while managing the business from anywhere without being tied to a physical location.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode recycles the most elementary possible business taxonomy (brick-and-mortar, e-commerce, MLM/gig work) with no novel claims, no nuance, and no actionable depth. The bulk of the runtime is filler, social-media prompts, and verbal hedging.
to me there's a little more downs with that than ups that's just my opinion
it not that hard to register a domain um to get a website or a funnel and run some ads to your funnel right it's very you know minimal in cost
The three categories presented (physical location, online store, gig/MLM) are the most generic possible framing and offer zero contrarian, first-principles, or counterintuitive thinking. There is no original argument anywhere in the episode.
one, you can start a brick and mortar business
You could start an e-com business, okay? An e-com business is an online, you know, business where you could sell your products or your services online
This is a solo-host monologue with no guest at all. The host references being in e-commerce but supplies no credentials, scale, or demonstrated track record that would signal operator authority.
I am Giannina and welcome to the Marketer's Journey
that's why i'm an e-com because it's pretty cool
No real data, no named companies beyond passing references to Uber and Amway, no dollar figures, no timelines, and no concrete case studies. Everything remains at the highest level of abstraction.
it could be a food truck it could be anything like that
i could do a video of you know a cost breakdown on how to start your own um e-com business
There is no host-guest dynamic, no probing questions, and no structured argument - just a rambling monologue interrupted repeatedly by calls for social-media engagement. No craft is demonstrated.
please, if you're on YouTube, go ahead and hit the like button and subscribe to my channel
I love the little hearts. I really appreciate them
Computed from the transcript - who did the talking, and the words that came up most.
Are you thinking about starting a business? Well This is a great time believe it or not. Yes even during this pandemic what is thriving? There is always something thriving. Listen and don't forget Claim your FREE copy of the E-Book 6 Secrets that Will Get You Leads Now! By Gia Nina
Transcribed and scored by The B2B Podcast Index.
Hello, hi everyone. Hello and hi everyone. I am Giannina and welcome to the Marketer's Journey. This is a segment called Gia's Top 3.
Okay and today I'm gonna talk about the three different ways that you can start your own business. Okay and the reason I wanted to bring this up is because I know I've talked a lot about my story and everything and different things that can help you. But I never really talked about the beginning, like three different ways you can start your own business. And for all of you who have been watching my videos, listening to my podcast, and if you like it and you find value in it, please, if you're on YouTube, go ahead and hit the like button and subscribe to my channel.
If you're on Facebook, please hit the little hearts. I love the little hearts. I really appreciate them. And of course, on my podcast, leave a comment or send me an email.
Ask me a question because I can answer your question and maybe I can help you guys in any way possible. This is the whole point of me doing these recordings for you. OK, so here we go. Let's get right into it.
So the first way the first type of business you could start is, well, let's say just top three. I'm putting it in my order. Necessarily, it doesn't have to be your order. But one, you can start a brick and mortar business.
Okay? Brick and mortar business. You can, you know, maybe get a, I don't know, building. Well, I wouldn't say a building right off the bat.
But you can basically just have an office somewhere a location where people will go and pay for your services or your products right And it could be anything It could be a food truck It could be anything like that. So just a brick and mortar. And, of course, to me, the good parts about starting a brick and mortar is that you have a physical location, more space to expand more rapidly and all of that. I don't know.
really to me there's a little more downs with that than ups that's just my opinion but to me the downs are if things don't grow fast enough you can end up losing a lot of money because now you are renting a physical location and um that it's gonna take away from you know your problem or your savings i don't know whatever it may be to me that's a riskier move to go ahead and do that So, I necessarily would not say let's do that. I would say something else. But let's move on to the second type of business you could start.
You could start an e-com business, okay? An e-com business is an online, you know, business where you could sell your products or your services online. You don't even need to, you know, rent a place. You're literally working from anywhere.
It could be your home. You could just use your computer, your laptop. you may or may not need an office i mean these are all the benefits that i see with an econ business is very low overhead um you know you could do it from actually anywhere like if you go on vacation and you still have your phone on your laptop you can still do your business um it's not you know something that's gonna just you won't have any access to you know what i mean it not like a building where you have to be in that location to actually do it so i really like that and the fact that it takes a lot less to start up um you know that definitely a plus um and you can start a lot faster you know it not that hard to register a domain um to get a website or a funnel and run some ads to your funnel right it's very you know minimal in cost um as a matter of fact i could do a video of you know a cost breakdown on how to start your own, um, e-com business.
Okay. If you guys are interested in that now, the third type of business, and I know you guys are like, dear, there's only two types of businesses, brick and mortar and e-com. Okay. Well, no, to me, it's not necessarily for you guys, but to me, there is a third type of business.
And the third type of business is, um, and I'm gonna bunch them because there's two but i'm gonna put them together um it's like a contractor or um i don't know what they call them mlms or something like that um mlms something like that uh where you're basically like americay consultant so you don't own the company you only sell their products and represent them in some way but you don't really have high high stakes in the business because the only stake that you have in the business is what you have purchased.
For example, if you purchase product and you have a lot of it, then if you decide not to sell it or things don't go well, then you have a lot of product, and that's your only loss there. It's easier to set up as a little more of an overhead cost depending on the type of business structure that you get into because like I said if you have to buy the products in advance than there is if you don even better you know um also um included in this little umbrella is uber driving or or dash or you know something like that like a uh some type of service where you are uh doing all of the work for another company and they are connecting you with their customers and you're providing them a service you know so just ride share and all of that and you know you're kind of like not in your own business owner just like with the other thing you're kind of like a contractor i know that there were some people trying to change the law on that i don't think it's going anywhere i mean they have enough money to bury anything but then it doesn't matter the point is that it's another way that you kind of start your own business or be self-employed or whatever you want to call it to me out of all these types of businesses my absolute favorite one is an e-com business because it has the most advantages um out of all of them and that's why i'm an e-com because it's pretty cool and um maybe one day i might change my mind and want to open something but so far i don't think i'll ever do that because in reality i really would like to travel around you know everywhere and i would love to bring my business with me so that if I take like a month's vacation um I can still you know manage here and there you know so guys I absolutely appreciate you being here and if you found value in my business in um my video por favor leave the heart on Facebook and send me a comment and of course send me any questions you may have or any topics that you want me to discuss I will be so glad to do that and this is Giannina signing off you guys have a wonderful day Thank you.
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