
The Main Column · 2026-06-16 · 25 min
In this episode, industry experts Eissa Alnatter, Digital Business Development Manager - MENA, Lummus Digital; and Kapil Bakshi, Strategic Advisor, Lummus Digital, discuss the importance of combining physics-based models with AI for optimizing petrochemical operations, the challenges of data quality and strategies for successful digital transformation in the energy sector.