The Maeve Ferguson Podcast · 2024-02-02 · 9 min
This week's episode is a short yet impactful one, focusing on a powerful experience that recently reminded the host of a valuable lesson from 2017. The central theme revolves around questioning what we believe to be true and examining the stories we tell ourselves. I delve into personal insights provided by their mindset coach, Kashia Rutkowiak, emphasizing the ability to create narratives in our minds that influence decision-making. This self-reflection extends to personal and business aspects, and I would love you to identify and challenge stories you may be telling yourself. The episode draws parallels to common narratives in business, especially those heard during sales calls. I encourage you to analyze your beliefs at different stages of your business, from top-of-funnel cold audiences to client delivery, and question the validity of your narratives. Top of Funnel: Reflect on stories told about attracting cold and warm audiences. Challenge beliefs that may not align with the actual situation. Middle of Funnel: Explore narratives around the latest strategies and tactics for building email lists. Examine the reasons people join your email list and question assumptions.
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