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Index/Leadership/The Luxury Item with Scott Kerr
The Luxury Item with Scott Kerr artwork

S17 E07: Stuart McNeill, Founder and CEO of Knightsbridge Circle

The Luxury Item with Scott Kerr · 2026-06-02 · 29 min

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Episode notes

Scott Kerr is joined by Stuart McNeill, founder and CEO of Knightsbridge Circle, one of the most exclusive invitation-only luxury concierge firms in the world. McNeill, who founded the company in 2012 after previously launching the American Express Centurion Card Elite Service, explains how his experience at Amex inspired him to build Knightsbridge Circle as a deliberately niche, ultra‑high‑touch concierge model that caters to the ultrawealthy. He shares how an Elton John philanthropy event helped seed his initial client base of centimillionaires, the extreme anticipation of member needs required to keep them engaged (and the firm's revenue stream flowing), and the surge in young crypto- and tech-wealthy members. Stuart also unpacks why the ultrawealthy have shifted from ownership to access and bespoke, unrepeatable experiences. Plus: Why he runs Knightsbridge Circle as a capped community of around 250 members worldwide versus a scaled model.

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