The Life & Business On Purpose Podcast with Sandy Patterson · 2026-06-09 · 35 min
Do you know you need to sell your coaching offer, but every time it's time to make an invitation, follow up, or talk about your services, you freeze? Maybe you've been told that "selling is serving" and while you understand the concept, it still doesn't make sales feel natural. In this episode, I’m breaking down why selling feels so uncomfortable for so many women entrepreneurs, coaches, and recovering perfectionists- and why the real solution isn't simply changing your thoughts about sales. Instead, you'll learn how sales become easier when you step into leadership. I’m sharing my powerful 3 C's Framework for selling coaching with confidence, helping you move from passive hope to clean, aligned leadership that attracts clients without feeling pushy, manipulative, or sleazy.
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