
The Leadership in Insurance Podcast · 2026-06-08 · 28 min
What if the broker channel - often written off as too traditional, too slow, too analogue - is actually where AI's impact on insurance will be felt most? Alex sits down with Martin F., co-founder of Foliume , to explore exactly that question in this week's episode. Founded in 2022, Foliume is on a mission to reinvent insurance distribution by putting AI at the centre of how brokers and agencies work - reducing the administrative burden that consumes their days and giving them back time to do what they do best: build relationships, understand risk, and serve customers. Martin breaks down Foliume's dual AI approach - assisted tools that keep brokers in control, and autonomous systems capable of handling customer interactions end-to-end across channels like WhatsApp - and explains why getting that balance right is everything.