The Launch Lounge Podcast · 2026-05-26 · 37 min
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? If you've been posting, promoting and wondering why your audience still isn't buying, this episode is your permission slip to step off the organic treadmill. As a course creator, coach or online expert, you sell transformation - and transformation requires trust. The problem? The organic algorithm on Facebook and Instagram isn't built for trust. It's built for seven-second entertainment. That's why I'm walking you through why Meta ads are the most controllable, predictable way to build your email list - even if you have a tiny budget, no fancy gear, and zero viral moments to your name. In This Episode: Discover why waiting to start running ads is the most expensive mistake course creators make Learn the exact daily ad budget I recommend for list building (plus the $1-a-day workaround) Master the low-budget engagement ad strategy that builds warm retargeting audiences on autopilot Uncover why the ads algorithm is far more stable than the organic one you're chasing Doors are OPEN for Ads Foundations!
360. Your Offer Is Dead Without This One Thing54 / 100359. How Coaches and Course Creators Really Use Meta Ads to Make Sales358. Your Sales Page Is Leaking Money If It's Missing These 5 Things357. The Market Changed. Here's How You Have To Pivot To Stay Relevant356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She's Learned