EPISODE 8: Gavin Dunaway Talks about Why Taking Creative Risks is a Superpower in B2B Marketing

Episode notes

Liza Cichowski interviews Gavin Dunaway, Head of Marketing at The Media Trust. Gavin shares how embracing creativity and thinking like a journalist helps him stand out in the B2B space. From making fun YouTube videos singing about malvertising to launching quick-turn LinkedIn campaigns, Gavin explains why taking creative risks is a superpower in a category saturated with sameness. We also talk about tight sales-marketing alignment, listening to the market, and why marketers should care about everything their customers care about, even if it’s outside their product scope. Takeaways: Aligning product marketing with corporate strategy is a moving target. Evolving corporate strategies require constant communication with executives. Content strategy is crucial for engaging different audiences. Successful marketing initiatives often require quick adaptation to market changes. Differentiation in saturated markets relies on showcasing product advantages and personality. Creativity in B2B marketing can set a brand apart from competitors. Sales and marketing collaboration is essential for success. Building trust with the sales team enhances communication and effectiveness.

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