EPISODE 5: Bennett Crumbling's Agile and Collaborative Approach to B2B Marketing

Episode notes

In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Bennett Crumbling, VP of Marketing at Optable, about the unique challenges of running marketing at an ad tech startup that serves the interests of both advertisers and publishers. They talk about how aligning the company on a core message is important but you have to accept that the Sales team is going to act autonomously sometimes to close a deal. Bennett shares the lessons he’s learned on the job and in previous positions about staying motivated and leading a team.

• EPISODE 15: Brendan Norman on How AI is Transforming Content and Advertising64 / 100
• EPISODE 14: Matt Wurst on Startup Marketing, Cutting Through AI Hype, and Wearing Many Hats65 / 100
• EPISODE 13: Rachel Klausner Says Growth Still Runs on Relationships (Even in an AI World)67 / 100
• EPISODE 12: Brian Dreyer Wants Everyone to Stop Saying “AI Powered” (And Other AI-Era Hot Takes)
• EPISODE 11: Michele Nieberding Shares Her Top Use Cases and Future Predictions for AI in Product Marketing