The LAB: Value Creation in Private Equity · 2026-01-05 · 25 min
In this episode of The LAB Podcast , we sit down with Mason Myers , Founder of Greybull Stewardship , to explore how his firm consistently generates outsized returns in the pre-middle market - companies below $25M enterprise value and under $5M EBITDA. Where most investors see risk, Greybull sees opportunity: strong business models with proven product - market fit, but lacking the execution muscle to scale. Mason walks us through their business-model-first investment strategy , their differentiated sourcing approach, and the operating frameworks that help small companies become true mid-market platforms. We explore Greybull’s eight-step strategy process , how they reduce development risk during diligence, why their hold periods extend 7 - 10 years, and how they bring functional expertise to companies too small to build that capability internally. Mason also shares a standout case study: a continuing-education business they helped transform from $1.4M to $6M EBITDA , shifting from in-person workshops to online subscriptions, expanding recurring revenue from 0% to 90% . This is a masterclass in value creation for small companies with big potential.
Episode #29: Building Durable Businesses in the Lower Middle Market w/Maxim Tcherner63 / 100Episode #28: The People Problem in Private Equity Value Creation w/Meg Poag58 / 100Episode #27 - Value Creation Through GTM Systems w/Rachel Lawler66 / 100Episode #26 - Founder-Led Scale in a PE-Backed World w/ Chuck Canton81 / 100Episode #24: Building Healthcare Platforms That Scale w/ Mark Gormley of Lee Equity Partners