the Joshua Schall Audio Experience · 2026-06-25 · 1 min
Trump promised a manufacturing boom, but the truth thus far has been arguably much messier (at least across the CPG industry). On the one hand, CPG giants like Mars, Chobani, and Coca-Cola announced they’d spend billions on new manufacturing facilities. Although with interest rates staying relatively higher…and construction costs skyrocketing, we’ve seen a strategic rebalancing. And yes, Tyson Foods, General Mills, and other massive CPG companies are selling factories just to stay lean…but the larger strategic narrative can be defined as "making more with less." So, what’s going on? The expected CPG manufacturing boom has been stealthy…with companies not necessarily building bigger but retrofitting existing factories to be smarter. And within a sector that relies heavily on immigrant workers, automation and high-tech robotics are critical to replace the labor they can't find. Output is rising, and efficiency is increasing…yet manufacturing jobs are slightly dipping. This is a complicated story, but likely only the beginning of a new industrial era.
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