The IT Experts Podcast · 2026-06-14 · 33 min
In this episode of the IT Experts Podcast, we explore one of the most overlooked opportunities for MSP growth : exhibitions and events. If you have ever invested time and money into a trade show, only to come away wondering whether it was worth it, this conversation with Steve Lloyd is essential listening. Many MSP owners know they need to get out into the market, meet potential clients, build relationships, and generate fresh opportunities. The challenge is that exhibitions can often feel uncomfortable, especially for technical founders who are far more confident discussing technology than approaching strangers in a busy exhibition hall. The result is that many businesses turn up with a couple of banners, a table full of brochures, and a hope that the right people will stop by. According to Steve Lloyd, that approach is exactly why so many exhibitors fail to see a return on their investment. Throughout this episode, Steve Lloyd shares a completely different way of thinking about exhibitions. Rather than viewing them as a one-day event, he encourages MSPs to see them as part of a much larger business development process.
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