Inverted Podcast #22: Become Incorruptible with Eric Ries

Episode notes

What makes a company truly incorruptible? In this special episode of the Inverted Podcast , Jeroen, Dana, and Dario sit down with legendary entrepreneur and The Lean Startup author Eric Ries to explore the ideas behind his new book, "Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great " Together, they unpack why some companies stay true to their values while others slowly compromise under pressure from investors, incentives, and short-term thinking. Eric shares powerful stories from companies like Costco, Cloudflare, and Anthropic , explaining how trust, governance, and long-term purpose can become real competitive advantages—not just ideals. The conversation also dives into why security, privacy, and safety are often the first things sacrificed in profit-driven environments, and why building them into a company’s DNA from the beginning matters more than ever. If you care about building products, companies, or systems that people can truly trust, this episode is for you.