The Intuitive Customer · 2026-06-06 · 28 min
Nostalgia isn't just "remembering the good old days." It's a bittersweet emotion - the strange mix of warmth, loss, pride, and longing that can make you feel good… even when the memory you're describing sounds objectively terrible. In this episode, Colin and Ryan dig into why nostalgia is so powerful (and why it's everywhere right now). They explore the paradox: people don't just get nostalgic about the happy stuff - they also get nostalgic about the hard stuff, because it becomes part of identity ("I survived," "it made me," "we were close," "look how far we've come"). And for Customer Experience? Nostalgia isn't retro wallpaper. It's an emotional lever tied to belonging, meaning, and identity - exactly the things that shape customer decisions.
Is AI Making Brands Lose Their Souls?70 / 100How To Decide When Top Use a Human vs AI - A Decision Making FrameworkThe Customer Experience Paradigm Has Hit Its Limits. What Comes Next?Your Customer Experience Is Held Together By Invisible Scripts - and Tech Is Breaking Them!Are Companies Profiting From Your Anger?