The Internal Marketing Podcast · 2024-02-27 · 37 min
Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!
Episode #50 - An Internal Marketing Conversation (with Seth Godin)63 / 100Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODEEpisode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)