
The Insurance Technology Podcast · 2025-07-11 · 37 min
This episode revisits several recurring themes from prior Insurance Technology Podcast guests and evaluates whether meaningful progress has occurred. The conversation opens with Bradley Flowers' and Niji's observations about market access and wholesaler friction, with the guest noting that while ENS has exploded, the real issue isn't eliminating intermediaries but streamlining them through technology platforms serving MGAs. Leticia's 'Golden Record' concept - a unified customer data layer across carrier systems - draws the most passionate response: the guest argues the industry remains too technically immature, still using paper forms and struggling with basic digital submissions, let alone the connectivity needed for true data consolidation. Blockchain is mentioned but dismissed as buzzwordy; the real blocker is competitive reluctance to share data and legacy system complexity. Adam Denninger's push for customer-centric UX and Jason Cass's Uber Eats comparison (why integration takes so long in insurance versus food delivery) round out the discussion, with the guest acknowledging the comparison works but emphasizing that carriers are now moving through necessary foundational steps - cloud migration, policy administration modernization, AI investment - before faster integration becomes realistic. Jack Ramsey's talent gap concern closes the episode; the guest reframes it as less about recruitment and more about automation and consolidation replacing headcount.
While smaller brokers struggle with market access, starting an agency and gaining access to carriers is possible; the real challenge is getting the right appointments, rates, and compensation. The exploding ENS market shows carriers are finding alternative distribution channels.
It's years away. The industry lacks the digital maturity (still using paper forms and E-forms), and competitors won't share customer data fearing competitive disadvantage. Blockchain-like approaches could theoretically work, but require industry-wide cooperation unlikely in the near term.
Insurance integration is slowed by massive, expensive legacy systems that carry decades of technical debt. Carriers are investing heavily in foundational work - cloud migration and modernization - before faster API-driven integration becomes viable. Unlike Uber Eats, insurance deals weren't forced by sudden market demand.
Rather than recruitment, the industry is relying on automation and consolidation: companies augment workflows with technology instead of replacing retiring workers with new hires, and agencies consolidate into larger brokers.
AI can help surface connections across fragmented systems, but the underlying problem is architectural fragmentation across different platforms and legacy integrations. Real customer-centricity requires solving structural inefficiencies first, not just UX design.
Computed from the transcript - who did the talking, and the words that came up most.
Ever wish you could wave a wand and solve the insurance industry's biggest headaches? In this solo episode, Reid dives into a conversation inspired by guest-proposed ideas about what they would change if they had a magic wand. With a mix of hard truths, bold ideas, and passion, Reid breaks down what is holding us back and what could move the needle if we stopped playing by the same old rules. Grab a coffee or beverage of choice and get ready for a reality check on where we are with the issues we wish we could magically solve. Episode Highlights · Exploring Reid’s take on guests’ magic wand answers (00:41) · Getting market access or going directly to carriers (2:15) · Unpacking the “golden record” (5:22) · Target practice on old servers (10:30) · Customer-centric user experiences (11:30) · The desire to turbocharge integrations + connectivity (14:40) · The takeoff of companies like Uber Eats (14:55) · The insurance talent gap debate (20:49) · Shifting the public perception of jobs in insurance (24:13) · Reid’s magic wand wish (30:29)
Transcribed and scored by The B2B Podcast Index.
Speaker A: Foreign.
Speaker B: Technology podcast. Uh, ish thing. What am I doing here today?
Speaker A: You. You are. You are not the host today. You are the guest. We're doing one of your solo episodes because I feel like there's all of these opinions that you have that we never really get to. To dive into.
Speaker B: I don't have like a lot of opinions. Make it sound like, bad. Like all these opinions you have, I
Speaker A: don't think they're bad opinionated.
Speaker B: I don't know, maybe
Speaker A: I apologize in advance for all of the bleeping we have to do. Okay.
Speaker B: Right.
Speaker A: So, uh, well, we're gonna. We have been doing this podcast for years now and we've been asking, as we've been going, things that people wanted to change. And so we're gonna look back at some guests and their answers to what would be the one thing that they would want to change in the industry. And have we seen any movement towards changing that, or is that not really a problem? The first two I put together because I feel like they're very similar. Uh, well, not very similar. They. They connect. So there might. I think it's the same challenge, but set in a different way. So Niji had said, anyone in the broker space knows unless you're really big and successful, like a, like a hub or another national, getting market access is a big challenge.
Speaker B: Mhm.
Speaker A: And Bradley Flowers. If I could wave a magic wand, I would eliminate all the big wholesalers and go direct to carriers. Mhm. So I feel like they kind of connect together around like this market access piece. And I think from what I've heard from talking to our team, it seems like there's more business going into ens, which Bradley alluded to.
Speaker B: Yeah.
Speaker A: So do you see that as a problem? Market access?
Speaker B: You know, it's funny, like, I can see why Niji would say that, especially from her, his perspective of like what they do at Agent Sync and. Um. But like, I don't know what I think about market access. I think about. I could get. I could go start an agency tomorrow and I could go get access. Um, you know, I just. Like anybody could go start an agency tomorrow and go get market access, but maybe not the right market access or for like, you know, the right plan, you know, rates, how much I get paid. You know, like what, what, like, what is that? I. I don't know if that's. Yeah. And maybe at the time he was talking about, there was a lot going on around, like in California and all of that, like the personal line side and like there's like chaos around that, like, you know, if I need like appointments and I need like carriers to write business, um, for certain things. I don't know. I mean, ENS is completely exploded, as we know. I mean, it's continuing to grow like mad. And you probably know the numbers. I don't know off top of my head, but I just know. And so there's a lot there. And then I could see why Bradley Flowers would say, hey, like I would just go direct to the carrier. Yeah, no kidding. Right. But that's why those MGA's are there. They're there, you know, and that's why they do the deal with the carriers, the carrier that's kind of their distribution channel, uh, method, if you will, for that. And so that's just really more of a carrier decision.
Speaker C: Yeah.
Speaker B: So I don't know. I don't think it's a. I don't, I don't, I wouldn't look at that as a problem. I could see it being a problem in waves, um, based on, you know, capacity and natural disasters and things like that. Um, but generally I don't, I don't know. No.
Speaker A: And then adding that intermediary so, you know, looking at the rest of the contacts around where Bradley was going and it's, it's adding that additional step. So you're.
Speaker B: Yeah, fair enough. No, I get that.
Speaker A: Increasing efficiencies and then it's the whole like piece of the commission. Right. It all comes down to money as well. Right.
Speaker B: Yeah, but, but you know, there's, there's people that are out there that are, that are building platforms for those MGA's in that middle market, you know, um, there's, there's a few of them that are out there doing that and they're trying to solve that. They're trying to do, you know, directly connecting into the carrier systems and all that to streamline it overall. Which is kind of a, if you think about kind of that like we were talking about a second ago, that MGA wholesaler kind of relationship with the carrier and then to their distribution. That can make a lot more sense for the carrier to partners with these guys that are building all that tech, um, that people are adopting, I don't know. You know, so I could see that it's more like streamlining the overall flow. I totally get that. Yeah. But. Yeah, it may be painful, but I think there are markets out there for most things, you know, generally speaking. But I could be totally wrong.
Speaker A: Um, um, so there is something that insuretech can support. So it may Be. It's. The magic wand is not eliminating the wholesalers. It's making, you know, streamlining the process.
Speaker B: Yeah, right, right, right.
Speaker A: And shameless plug. He did say Ivan's download with MGA is a good thing.
Speaker B: Oh, nice.
Speaker A: Okay. Um, this one's kind of a heavy one because I know that I've heard you say this particular phrase before. So Leticia, she is from, you know, a large broker, um, and she's saying the Golden Record.
Speaker B: Golden record.
Speaker A: Having everything, everything that's going on, retrieving data, all the third party enrichment coming down to one place. The Golden Record. You think we'll get there.
Speaker B: I love that. This, this one, like, comes up like, like, you know, floats up like a little butterfly every once in a while. The Golden Record. Yeah. I mean, I don't know, maybe eventually, um, I've sat in rooms talking about that at great length with, with carriers, brokers, both of them in the room. I was, you know, if you remember, the whole Golden Record thing with Hannah Karna and Build a Vine and all of that, and they were trying to do all that thing and like, they were so after it and they're gonna fix it. And, um, at the end of the day, it's very beneficial for the industry, but people don't want to share that level of data because makes it easier for my competitors to take that away from me, you know, and so that's, that's the, that's the rub, you know? You know, that golden record thing, like, you think about Back to the Blockchain and all that. Not to be like buzzwordy or whatever, like, something like that could work. Like there's something there with something like that. But I think it's just, again, it just goes back to our industry just not being that technically advanced where everything's digital, you know, like, they just don't like. You talk about the golden Record. I'm not kidding you. I was just on a call an hour ago with a tier one carrier and we're like, hey, like, so if I could give you exactly what you want, what is that? And they're like, uh, I'll be honest with you, man. We don't really know, you know, like, for real, you know, and so, like, and so like, that's cool. I'm not like, you know, that's just like where we are. So, like, if you think about the Golden Record, you be able to tap into that and use that, utilize that. Now it's all connected, all these systems across the whole industry and all that. I think we're We're a bit of ways away from that. You know, I mean, we're still trying to convince people to do digital submissions, you know, using a, uh. Oh, used to be his cuss word two years ago. Commercial lines, comparative rater. You know, I don't want to use that. You know, like, we're still trying to do that. I always bring up this example, like, uh, I love. It's so true. Like, many years ago, I was at itc, and everybody's like, I don't even know. It's like, whenever it started so many years ago, everybody's talking about AI and the impact for AI and all this and that. And everybody's sitting on stage and you got big, giant, you know, international carriers. Like, we're investing all of our resources in AI. And they're like, what do you think, Reed? And I'm like, listen, we're still communicating via E forms. Like, not even E forms, Accord forms, like actual paper forms. This is stuff that we're still trying to fix now.
Speaker A: And it's like a client who still takes faxes.
Speaker B: It's like, there's like a post, like, it's. I think, like, people love to, like, talk about, like, big things. This is not a knock on Leticia. I love Leticia. He's like, this is. By the way, this is not like. I get it 100. Ultimately, if we could get there, yes, 1,000%. But I. But I have a lot of energy, um, behind this because I've had this conversation a million times. And yeah, I just. We're, as an industry, we have a ways to go in order to make something like that a reality. And how you get there is you start to invest in connectivity. And what that means is you start transacting digitally. You know, it's not about the forms, people, it's about the data that's in all that junk. It doesn't matter, you know, and so there are systems and things that are built in this industry based on consuming information from that. And so there's a. There's a big transition. There's a lot of work that's going to have to get done in order to solve this type of stuff. And by the way, uh, this is good. I'm going off on a tangent here. I do have opinions around this stuff, by the way. Like, when people are like, oh, no, nobody has APIs, and they're holding us back. I heard all these brokers, like Chihuahuas. APIs. APIs. Carriers aren't APIs. Guys. It's because of this type of thing. It's not that simple to build this stuff. These are massive, massive, old, expensive systems, you know, and so, like, there's a lot to unpack there, so.
Speaker A: Well, and you're even saying forms. I was even thinking, like, just getting to the cloud, right? Like, how many carriers are still going off their legacy systems? I'll have to go find it and send it to you. There was something on LinkedIn where, um, Ancova finally got all of their stuff into the cloud and they're like, pushing these massive servants out of the building after, like, for years.
Speaker B: Oh, no kidding. Like, yeah. Oh, that's awesome. That's so cool. You know, it'd be fun. It'd be fun to get one of those. That'd be fun. I'd get one of those and put it as a target. You could just like, shoot at it. Like, just have like a big one as a target.
Speaker A: There we go. We'll have that. We'll have that. At the, uh, insuretech event that you and I are target practice on old servers. I'm sure that there is many people who would love to be part of that. It reminds me like the. Is it office space where they're just like, like.
Speaker B: Right, yeah, that's what I'm talking about, you know? Yeah. 20. What do they do with those things? You know, like, what do they do with that stuff? I don't know.
Speaker A: All right, next one, our, our, uh, strategist, Adam Denninger. So he's focused on the ability to have customer centric user experiences and basically talking about ways to enable the people.
Speaker B: Okay.
Speaker A: Having all the parts of the customer centric data represented for a user experience that people can actually interpret, understand and use. So it's not just underwriters or just claims. It's all of the ways that your customer is going to be interacting and making it more about the customer than the person that's inside the four walls of the carrier.
Speaker B: How could you make it more customer centric, I guess, is the question.
Speaker A: You know, I think it kind of connects back to the golden record piece too, if you think about it, uh, even internally, for us, the system that our product team is working in is different than the system that our marketing team is working in. So I think there's the same thing for our customers where you have a claim system and, uh, probably an underwriting workbench and you're working across all these different things and how are you getting the. Giving the customer the same experience when they're interacting with those different.
Speaker B: But I I don't know, I guess like, just speaking like super broadly, how could it be any different? I'm still like going to the app, doing the thing. There's a stuff like, uh, you know what I mean? Like, I don't know, like, like how, like what am I missing, I guess is my question. And maybe it's too provocative of a question, I don't know. But like, I just think, I'm thinking about it. Like, I don't really. I don't know what the problem is. I guess I could see what you're saying, that there's all these inefficiency within the industry based on everything we were just talking about a minute ago on the whole record and just how our entire industry is just, you know, put together, um, via the architecture, um, that we have. And so it's ugly. And yes, claim systems are connected to policy systems and you know, all. It's all over the place, I get it. Rating systems and blah, blah. But yeah, I don't know, like, how do you make it such a better customer experience now? I guess with AI and whatever and whatnot, there's all kinds of cool stuff with that, you know, like, that can connect the things and do the things and kind of bring it together in a new way that we haven't been able to. Like, that's cool, you know, um, but yeah, I could see it. I just don't know when I think of like, what is the ultimate customer centric tool? What is the best thing you could do for, for any customer? Uh, developing a personal relationship with them, like, period. That works. Truly connecting to the human. But like that's, I mean, you know, I don't know, like, yeah, I don't
Speaker A: know if it was the podcast or if it was like at one of our events, but. And if you're listening, tell me, hey, Kristen, it was me and you're taking credit for this, but, um, someone was talking about that we, we as an industry, we care more about the actual policy than we do about.
Speaker B: Yeah, I remember that. Right. Ye, totally. I thought that was great. 100% so true. Right? How does that make you feel?
Speaker A: Well, it's, it's the human element. We talk about it for everything, like with our partnerships. But I also think, yeah, ah, me as somebody, if I'm, if I have the need to talk to the person who's writing my insurance, I want it to be someone who's looking at it as me as a person, not me as, oh, they spend X with me for their homeowners policy.
Speaker B: That's right.
Speaker A: It all adds up over our time though, right? Like, yes. Um, okay. It's a human element.
Speaker B: It's the human element.
Speaker A: All right. Jason Cass, I swear he said this because he was on with you. But, um, he said the one thing that he would do, um, integrations and connectivity. Basically. He goes down and talks about why does everything have to take so long. And so he brought. Brings up the example of Uber Eats is a fairly new thing outside of the industry. And how long did it take them to get connections into all of the major franchises, you know, like McDonald's and Taco Bell.
Speaker B: Yet I remember that that was really smart how he put that together. That was good. This is a good story. Yeah, sorry. Keep going, keep going.
Speaker A: No, so I mean, if you think about it that way and then like, so why can't we as an industry, why does it take so long for us to be able to connect things together? Yeah, I still think that. I don't think anything has been done here. I don't. I haven't seen things be quicker.
Speaker B: Yeah.
Speaker A: Does that go back to the foundational stuff? I get to the cloud and everything connects faster?
Speaker B: Well, a hundred percent. But like, you know, I'm thinking back to like when he was talking about that and I was thinking about that and he was so right. It's like, dude, think about this. Like all of a sudden, boom. Everybody as like Uber Eats, you know, like, what just happened? Like, I can like do that now, you know, Like, I remember like there was a couple little grocery stores, like, started to do it like a little bit and they're just like, blah. And if you think about that, like, I guess probably because McDonald's and these guys have great point of sale systems and you know, they're managing all the inventory and their franchises, so they're much more sophisticated generally. Um, I guess, um, you know, but
Speaker A: like, how, how that sale, right? Like, that's like, that's the piece that gets to me because I think, like, well, they'll come here. Why do I need to work with a breed?
Speaker B: Well, yeah, but, but, but the reality is, is that they did it because they had to. And a lot of that came from COVID and all that. And everybody, like, had to go pick up food and so it just completely blew up. But it was happening way before that anyway. I mean, like, but it's now it's become like a standard, if you will. Like, everybody, um, there's all these different platforms for it, but it's interesting. So, like, why did that happen? Why could that not happen? I mean, it goes back to what we were talking about before. Like, you know, he. I know Cass. He. He really does believe that. It's funny you say that because it's like, I think he said that because he's on with you, because it's like, that's my world.
Speaker A: But our team sent it back and they were like, this is what Cass wants to do. And it's like connectivity integration. But he's.
Speaker B: He has been after that. And, um, and you know, he talks a lot about it and, um, he's passionate about it and I don't disagree. But it goes back to what we've been talking about in that it's hard to get there. You know, it's whatever they say, it's like riding a battleship or whatever. You know what I mean? It's a monster. Um, and we're doing that. I mean, we went through the digital transformation and all that. Everybody moving over to the new policy administration system, spending a gazillion dollars doing. So, Um, a lot of that's come through, so a lot of that's going away now. Carriers are actually really looking at their data and what can we do with that? And now they're actually investing in AI and what we do there. And now they're actually investing in how can we streamline the overall flow. Submission flow. Not just, not just, hey, let's have APIs for small commercial. For the commercial lines compared to Raiders that nobody uses, which everybody should. Which is whatever dumbest thing ever, if you ask me. Um, and then like, and then mid market, okay, we have to have a solution for that because our big brokers are, are asking for that because they're smart and they're using Raiders. Um, and then it's like, hey, now what can we do on the large side and invest in streamlining that, um, to speed up that overall flow. That's what's actually happening out there in the industry, you know, and so, like, so we're still have to go through all of that and start to check off those boxes before we can make some of this other stuff a, uh, reality, which is going to be in the future, you know, in my opinion.
Speaker A: Okay, so let me ask this then. So if we feel like the Uber Eats thing, it's a good example of showing adoption, but it was caused by something that happened, right? Like if, if. So if Covid didn't happen, right. Do we think they would have taken off?
Speaker B: I think so. I do, right? I think so. But I guess the point to it all Was like how fast it all went down. But that's because it was massive demand and the market was shifting. And all of a sudden it's like I'm losing revenue because I'm not connected into this thing that my competitors are connected to. And this is where the market is going and the market is demanding. So let me connect into it. Commercial lines compared to raiders, you know, it's the same thing. Or what was, by the way, personal lines, comparative raiders, you know, and so, like, yeah, as soon as I, uh, I, as an agency, am only using a personal lines raider and you don't show up, I'm not putting business with you because this is so much more efficient for me and my business. I'm going to use this tool. Oh, we better make sure we're on that platform. Same thing with Uber Eats and whatnot. But it just. Cass's like, provocative statement. Like, like bringing that whole thing up. It's an interesting thought because it's like how fast and how massive that is to move to that in such a. So quickly, you know, and so, um, it's interesting. And as an industry, when you look at the dollars we have, real, real, real, real dollars, you know, overall, um, not in the budgets. Don't I get it. Nobody's making huge profits and whatever and whatnot. But like, the reality is, yeah, there's something to be said about the speed that they brought that to market, um, in that. So it's kind of cool, um, school statement. But we have a long ways to go.
Speaker A: I love that the last piece of the transcript says this is his words. I know that it's a euphoric thought, an idea.
Speaker B: Gotta love Jason Gas man. I love him.
Speaker A: All right. Okay, so the last three kind of. They tie together, but I'm gonna take the first one, um, on its own. So Jack Ramsey next.
Speaker B: Uh,
Speaker A: in my opinion, we have a huge talent gap. That's not only now, but it's going to get bigger.
Speaker B: Uh, this is a thing Doug talks about all the time. Like, this is his big thing. Gets on stage and talks about this, you know, and like, uh, it's. It's a. It's a big.
Speaker A: It's.
Speaker B: It's a topic. People keep bringing this up and like, I don't know. It's true. Yes. But we've been talking about that since I've been in the industry.
Speaker A: I was to say I. Since I started.
Speaker B: Like, I mean, I don't know, maybe everybody's just always old. It's like, you have to understand, re. When I got in this industry. You have to understand, man, you know, the baby boomers, they're at this age and now they're at this age and they're going to get out of this business and then there's going to be this big hole of people and what are we going to do? We got to modernize. We got to do all this stuff because the, the, you know, these younger people aren't going to want to deal with this crap that we deal with. That's been the thing forever. Right.
Speaker A: Like, since I was in my twenties and I remember. Yeah. When I started at insurance. They're like, you're going to be the only one.
Speaker B: Right. Like.
Speaker A: Right. Um, but it is. But I think that how the industry is handling it is different. Like, I think at first it was, oh, my God, we need to, you know, get as many of these kids that are in, like, Risk or actuary or whatever, like, to insurance.
Speaker B: And I get it, like, totally. I could see it. Yeah.
Speaker A: But I don't feel like that has been, uh. And maybe I'm out of the loop and invest. You can come, um, and tell me that you guys are still attracting percentage of. Of people out of college and high school, but I feel like it's more the consolidation and the automation. So it's. You're not replacing the person when they retire. You're just using technology to augment. So it's not as big of a need to keep the amount of people that you have. I will say where I feel like I've seen it and you can tell me if you feel like it's different is the, the amount of agencies that are selling to, like, big national brokers versus it going, staying in the family.
Speaker B: I see Jack's comment and, and I could see how that could be coming true. And we could. It could, it could hold us back as an industry. But what would that mean? We would just have to pay people more. Right. To entice them to do this job that nobody wants to do. I guess. I don't know, like, or, I don't know. We start leveraging other companies to help us do that. You know, um, we get smarter with our technology. We leverage AI in ways where we don't have to have as many humans doing the doing. Doing redundant tasks that people that are retiring doing now. But I could see it. There's a lot of people that are aging out. I don't, I don't disagree. I've seen the numbers. Like, I've been in these seminars. They're like, talking about it's like a thing, and it's not like it is a thing. Um, and so, yeah, I don't know. What do you think?
Speaker A: I think it's what you said around, like, getting people to do the job that they don't want to do. So I think it's less about that and more about again. So this is two different people, but changing the perception of what the industry is. Right? You hear, I think every, almost every single person that you've had on this, in this podcast has said, I didn't plan on going into insurance. I just kind of fell into it. And like, it's great. And there's so much opportunity and there's all of these things. And so, so Kurt Stevenson said that there's a disconnect between policyholders and the value that they actually receive. So he's thinking it from a policyholder standpoint of like, what, what we as an industry are doing for them. And then, uh, Jen Linton flat out said, I would change people's perception of the insurance industry.
Speaker B: Yeah, okay.
Speaker A: Like, or sometimes we, like, people think it's like you said, sitting in a cubicle and data entry and like used car salesmen kind of producers, and that's not what it is.
Speaker B: Sometimes it kind of is. I mean, not even like it kind of is like that. Like, let's be real. Like, you know, it's a lot more
Speaker A: like, I don't, I don't think any of my jobs have been like that.
Speaker B: But you're for a tech company, Kristin. Let's be real.
Speaker A: Yeah, but I'm still in the industry.
Speaker B: Have answered the phone all day long as a csr. I've done that. I've been.
Speaker A: Yeah, but look at where it's gotten you.
Speaker B: Selling non standard auto policies, everything in between. Like, I've done all those things and like, sometimes it is kind of like that, you know, I mean, but, but
Speaker A: like there's a growth opportunity.
Speaker B: It's cool, I think.
Speaker A: Yeah, exactly.
Speaker B: It's, you know what, it's, it's culture and it's all of that. It's like bringing that together. I don't know if the, I guess the perception of the industry, it's like, hey, you know, flow. Like, flow's cool. I'm making, I don't try to make something else up. Like, like, what are you gonna do? You know what I mean? Like, like we love insurance. Like, run around that. Like, I don't know, like, you know, like, whoa. I like those insurance people. They're cool people. I want to like, go do that. I, I don't know.
Speaker A: Maybe that's what we need to do. Flipping back on my marketing thing is switching up all the commercials. I'm sorry. Like, some of the commercials. I know, I'm sorry. They're some of our biggest clients, but does that get people to buy insurance?
Speaker B: No, but I don't know. So, like, you know, the one thing that does suck about the perception out there, like, being in this world for a long time, there's, there's a perception of being like an insurance salesman. Like, no, dude, I don't, uh, know, yes, I have a business. No, I don't want to get a quote from you. Like, you know, no. Yes, I have family and kids, and no, I don't want any life insurance from you. Like, I think there is that. Um, but a bit of that is the nature of the beast. It's like, you know what I mean? Like, it's, it's, Yeah. I mean, if I'm a used car salesman and I'm at a cocktail thing and I'm like, hey, do you ever need a used car? Let me know, you know what I mean? Like, but it's like, oh, you're a used car salesman. Like, I hate you. And it's like, no, you don't. You know, like, you know, like, it's not really a thing, you know, But I get it, coming into the industry, going back to the people that are aging out and all of that and driving them back into it. Like, how do you get, entice people to come into this? I mean, the way I, I don't know, it depends on what types of people you need and what types you want to bring into the organization, you know, I mean, it has to be about your culture, about what you're doing, how you're doing it, you know, um, and you have to make it fun in, in some way or another. And I think, like, you know, sure, you, you want to have modern stuff and, and be a modern organization. I mean, that's how you attract people, generally speaking. Right? I mean, I, I, I don't know. It doesn't, or maybe not. Like, whatever, whatever flavor you are and depends on where you are. So it's just, I, I meet people all the time that come into this industry, and you're right, they're like, I, I met somebody the other day, and she, and she is telling me her story, and she said that it was like, she's like, you know, I was at the college campus, like, recruit, you know, the, uh, the whole whatever it is Recruiting, um, thing.
Speaker A: Career fair.
Speaker B: Career fair. Thank you. Career fair. And, like, everybody's, like, lined up to, like, you know, like, oh, Google. Oh, this all that's like, giant lines. And then, like, for what she was doing, it was like, Accenture and PwC and, like, all this. And then she's like. Then there's like, these two dudes wearing, like, polo shirts at this insurance thing, and they're like, hey, you want to, like, move to New York? And she was like, that sounds fun. And, like, that's how she got into it, you know? Like, you know, and so, like, like, so I get it. I totally get it. Um, it's not the big glitzy stuff, but maybe that's just it. It's like, people showing success in this industry and, like, I don't know, being proud of their success. Maybe that's part of it. Like, because as insurance people, it's like, we don't, like, want to show our clients that we're making money and doing big things and, you know, being badass at what we do. Why not? You know, like, that's. We're still providing a great service. And this, that, and the other. Hell yeah, I crush it. And yes, I do make money on you, just like everybody else is going to make money on you. But guess what? Hopefully I provide a better service than they do. So you continue to let me make money off of you. Oh, and by the way, when I buy something from your business, you make money off of me too, you know, and so anyways, I think. I think that's part of it. And I. I'm saying that, like, psychologically, as an agent, you think in these ways, like, I can't show up in that car, blah, blah. I don't know, Maybe that's a culture thing. I'm going off on tangents this whole time, but, like, maybe that's a little too far. But, like, yeah, I think that's how you change the culture a bit. Maybe show up as a leader and a winner in your community, you know?
Speaker A: You know, it's interesting because you said, like, the car that you show up in, like, I think about, like, a different industry, like a real estate agent. They show up in their very nice cars because, you know that they're a good real estate agent.
Speaker B: They better. You know, I think that if you want to culturally start to change the perception, it's like, insurance is cool. Like, that dude runs an insurance agency. That guy's badass. Oh, yeah, that's awesome. You, like, help people, too, and you make, like, A bunch of money doing that. Yeah. Oh, that sounds pretty sweet. You know, like, I don't know, like, sure, go work for PwC and Accenture. That's fun. You know, like, let's be real. And so like, I don't know, I think maybe there's some of that, I don't know, you know, um, maybe that'll be my next gig. I'll do that. You know, go to career.
Speaker A: You're going to go work for Accenture?
Speaker B: New insurance, you know.
Speaker A: Okay. I was like, you're going to go being a consultant.
Speaker B: No, thank you. Sorry. To all of our consultant listeners. I feel for you. I feel for you.
Speaker A: Okay, so I'm going to end this by asking you the question. If there was one thing, if you could have a magic wand, there's one thing that you could change in the industry right now, what would it be?
Speaker B: Adoption of technology. That's what I would solve. Mm, mhm.
Speaker A: Both sides.
Speaker B: I, I think on the agency side more than the carrier side. Um, I've been on both sides. I spent a lot of time on both sides. I've seen it. Um, and the care is a different animal. It's not as easy to adopt things because they're monsters and they got a lot of big, big dollars. Not just like flowing through their pipes through a CRM perspective, but just generally like it's, it's a big, it's a monster. Same thing goes for the big, big, big brokers too. Like, I get it. But like generally our uh, industry, like all of the 38, whatever it is, 40 some thousand agencies that are out there, they're mostly small business and whatnot. And so by them starting to leverage the tools that uh, are available to them, not the new bright shiny object thing, like, sure, some of that stuff's cool. But just taking what you have and trying to figure out ways for it to help your business, you will start to leverage that solution. And then you'll start to say, how do I connect this to this to streamline that overall process. More demand coming from the distribution. The agencies for these types of things, like grubhub, Uber Eats, all this stuff did well. The carriers will say, oh, I need to be on that platform. I need to be connected in that way because people are not having it anymore. Like, I get it. Mary puts it in a file on a filing cabinet and she's worked there for her entire life and all of that works. And I get it. Not broke, don't fix it. Totally cool. I'm not saying go mess up your Situation, lifestyle, business. Have fun with it.
Speaker C: Cool.
Speaker B: Sell it to Hub in a few years or whoever. Right. Totally get it. Right. But if you ask me, how do you change this stuff in the industry? And what would I change? I would say that's cool. But I bet there's more bottom line that you can go and grab out of that business. So, you know, you could spend more money on things or give other people raises or give to charity or whatever it may be. Frankly, just operate a better business. More efficient business. I shouldn't say better, but more efficient. That actually drives additional bottom line, leveraging that for you and yourself and your business and your people and your family. Right. Well, then get everybody else to start doing the same thing. Then as an industry, we could start to do things like, you know, Uber Eats, you know, I mean, it's a stupid example, but I'm using Jason Cass's thing because we're talking about it 100%. That's. That's really what I feel. Um, and being on the front lines of it, we build stuff and it doesn't get adopted. And it doesn't get adopted because people do it better the old way, you know, and that's okay. Like, I get it, it's fine. It's your business. But if you want to really fix things, that's how you fix it. That's what.
Speaker A: Everyone's interesting too, because especially from, you know, where we sit, we don't. We build things based on what the industry is asking us to build. Right? So it's. They want it, but then it's. When it's built, it's. It's change. And change management's hard.
Speaker B: Change management is a bit. It really is. And I, trust me, I understand what that looks like and I understand how difficult that can be. I've been on the front lines of that stuff. Like, it is. It's gnarly. It is. And so, like, so I get that too. But, you know, change the best, the best change management situations, however the hell you'd say that, that, that I've. That I've experienced in sitting inside of these companies and is when they make it fun for the team and they don't just like, slap it at them and like, here it is and like, do, like, you know, it's like, they make it like a fun thing. It's. It's a positive thing. This is what it's gonna do. Like, because people are afraid, like, what does this mean for me? And is this making me look dumb now? I'm like, whatever, whatever. Slow, roll it. You know, make it fun. Everybody's having a good time. Wow, this is great. Oh, my gosh. It's gonna give me so much more free time. You know, that's okay. Um, I think that that's where it goes wrong. But I mean, hey, deliver from the top. That's what you're going to do. This, that, and the other. Honestly, that works too. Better than not, you know? Um, and so, yeah, I mean, if you want to have drive real accountability around the whole thing and do all that 100%, um, however it works for you and your org. But I would say adopt that stuff. It's going to change the industry. There are so many insuretechs out there that are never going to be on this podcast, that are building band aids for a broken arm around this. It's like. And it's. And as soon as somebody figures it out that the demand comes, all those things go away. They just flutter away because it's a bandit on a broken arm.
Speaker A: That's all I got.
Speaker B: That's all I got. That's pretty good. I thought that was pretty good. I went off some tangents a bit. I don't know.
Speaker A: Opinions. Yeah.
Speaker B: Yeah, they get fewer opinions. It's good opinions. Yeah. I am a little opinionated.
Speaker A: Well, like you said, you've been in this industry, you've sat in a lot of these different seats. So. All right, so we are looking for new people to be on. So for those of you who are listening, um, go to the website and there is a place on the InsurTech podcast website where you can submit for new people. But Reid and I will be bringing on new, ah, insure techs.
Speaker B: What does the future look like? What do we want as an industry? What would be fun for us? I don't know. You know, beneficial to all.
Speaker A: Yeah.
Speaker B: Anyways. All right.
Speaker C: The insurance technology podcast is a production of Ivan's. Visit insuretechpod.com to contact us, suggest a topic or guest for an upcoming show, and subscribe to be notified when our latest podcast is available. You can find all our episodes in your favorite podcast app. It's where you can also leave us a rating and a review that helps other people find the show. Thanks for listening.
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