The Innovative Agency · 2026-06-10 · 36 min
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes back Dan Englander from Sales Schema for a deep dive into why relationships still drive agency business development. Dan breaks down exactly why scaling referrals is elusive for so many service firms, what's changing in the landscape with AI, and how to build a practical, repeatable process This conversation also challenges the constant chase for trendy business development tactics, reminding agency leaders that meaningful relationships and consistency still outperform shortcuts in the long run. If your agency has felt overly dependent on word-of-mouth or stuck waiting for the next referral to appear, this episode offers a practical roadmap for creating more predictable, sustainable growth.
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