The Industry Forward Podcast · 2026-06-17 · 13 min
For software-defined vehicles in the streets to AI in manufacturing, the automotive industry is set to undergo significant transformation in the next few years. Yet there are plenty of opportunities for automotive companies to get an early start on that transformation now. The data to drive change already exists across the product lifecycle, but only with digitalization can companies collect and leverage it in an impactful way. In this episode of The Industry Forward Podcast, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, is joined by Ryan Martin, Senior Research Director at ABI Research. Together, they discuss the accessibility of data for automotive companies today and how they can use digital tools such as the comprehensive Digital Twin can increase availability and use it to redefine automotive processes. In this episode, you will learn: How many companies can access data and use it for prescriptive analytics How the comprehensive Digital Twin uses data for deeper analyses The importance of context and connecting across the product lifecycle
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