The Indian Startup Show · 2026-01-19 · 30 min
Building a global brand from India. Today my guest is Ritesh Arora, Co-Founder of TRU.BIKE, TRU.BIKE designs premium, lightweight and safe bicycles for children, and is now exporting e-bikes to Europe. In this episode he talks about why India, despite being the second-largest bicycle manufacturer, has no global brand, and how TRU.BIKE is changing that. Ritesh shares their journey from bootstrapping in year one to raising funds, achieving product - market fit, and growing fast. He talks about building a strong marketing engine. Being mentally prepared for the startup journey. Why your first hire should be a finance person. He talks about taking Indian products global that comes from a deep sense of patriotism and finally some great book recommendations and much more. In this episode he talk about Bootstrapping. His Co-founders. Competing in a crowded market (and why you shouldn’t overthink it) The primitive nature of India’s domestic bicycle market. Attending global bicycle exhibitions. Maintaining quality standards and pricing correctly. Opening retail stores. Why bikes aren’t e-commerce friendly and how they overcame that! What excites Ritesh most about the future.
Rishi Krishna CEO of Symbionic - On building an assistive tech startup dedicated to building affordable, life-changing prosthetic devices.71 / 100Alankar Chandra CEO & Founder of Wild Voyager & Ilora Retreats on Leaving the Corporate World to Build an Experiential Travel StartupNishant Sharma founder & CEO of Rutland Square Spirits on building a fast-growing premium spirits brand.Kanupriya Poddar, CEO of MagickWorld on building India’s first travel platform for kids.Saurabh Nigam, author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance.