The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Leadership/The Human Risk Podcast
The Human Risk Podcast artwork

Freewheeling on Human Risk with Thomas Ableman

The Human Risk Podcast · 2026-06-11 · 45 min

0:00--:--

Episode notes

Why is it so hard to stop people playing vides, music or phone calls out loud on public transport - and what does that tell us about changing human behaviour? Show Summary This episode of The Human Risk Podcast is a little different. It is a cross-cast from The Freewheeling Podcast , hosted by Thomas Ablema n, in which I join Thomas to tackle a problem raised by the show's most important listener: his mum. The issue? People using phones, videos, music and speaker calls out loud on trains and buses. What begins as a seemingly small transport etiquette problem quickly becomes a much bigger conversation about social norms, antisocial behaviour, customer experience, incentives, enforcement and the limits of signage. In our discussion, we explore why simply telling people to stop may not work, how reactance can make things worse, and why transport operators need to think more creatively about behaviour change.

More from The Human Risk Podcast

All episodes →
  • David Grosse on The Unconvention64 / 100
  • Jill Wick on The Human Side of Cybersecurity
  • Tobias Sturesson: from cult to corporate culture
  • Will Tarrant on Service: Closing the gap between brand promise and reality
  • Dr Carissa Véliz on Prophecy
Explore the best B2B Leadership podcasts →
All The Human Risk Podcast episodes →