Hosted by The HOW Show
Podcast by The HOW Show
58 episodes · publishes weekly · latest 2024-08-30 · ~21 min/episode
Rank
#6025
Substance
31.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#6025 of 6186
Substance
Top 97%
outscores 3% of the index
The HOW Show ranks #6025 on The B2B Podcast Index with a substance score of 31.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode is almost entirely composed of generic networking platitudes recycled from any basic business blog - follow up, take notes, tag people on social media. There is virtually no non-obvious insight per minute; most runtime is filler, self-promotion, and sponsor shout-outs.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely composed of generic networking platitudes recycled from any basic business blog - follow up, take notes, tag people on social media. There is virtually no non-obvious insight per minute; most runtime is filler, self-promotion, and sponsor shout-outs.
“I love sales. I love opportunities. I love networking.”
“the fortune is in the follow-up”
Every tip is a recycled cliché - 'don't ghost,' 'the fortune is in the follow-up,' 'three's a charm' - with no first-principles thinking, no contrarian angles, and no frameworks that haven't circulated for decades. The selfie-as-contact-photo suggestion is the only mildly concrete idea and it is trivial.
“the fortune is in the follow-up”
“I believe that if you follow up with people at least three times, you're much more likely to do business with them”
This is a solo monologue with no guest whatsoever. The host's own credentials are described only in vague, non-operational terms, and the episode doubles as a promotional vehicle for her own conference.
“My background spans from pageantry to politics, marketing to motorsports”
“I'm Kelly Jonner Byrne, the How Gal, and you're listening to The How Show”
There are no named case studies, no metrics, no dollar figures, and no research cited. The only 'specific' reference is an anecdote about someone tagging 30 people on a post, which is used to fill time rather than to evidence a claim.
“I just read a post today where somebody tagged literally, I'm not even joking, like 30 people”
“I believe that if you follow up with people at least three times, you're much more likely to do business with them”
This is an unstructured solo monologue with no guest, no questions, no pushback, and no intellectual tension. The delivery meanders between tips, sponsor reads, and self-congratulation with no thread holding it together.
“Well, welcome to the show today. I am so excited to talk about one of my favorite topics”
“I digress. Back to the matter at hand.”
First period on the Index - history builds from here.
1 scored on substance · 58 tracked in total.
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