
Hosted by Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners.
631 episodes · publishes weekly · latest 2026-06-29 · ~32 min/episode
Rank
#4787
Substance
50.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4787 of 6186
Substance
Top 77%
outscores 23% of the index
The How of Business ranks #4787 on The B2B Podcast Index with a substance score of 50.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The episode earns some points for citing concrete Waymo figures - 50,000 vs 500,000 weekly rides, 170 million driverless miles, 92% fewer serious-injury crashes, 0.02% vs 0.22% accident rates - but the sourcing is vague throughout and no business-specific metrics, revenue figures, or named case studies relevant to a small business operator are offered. The specificity is confined to the Waymo topic and does not extend to the episode's purported business lessons.
Averaged across 1 recently scored episode, with cited evidence.
The episode surfaces a genuinely non-obvious psychological point about women preferring driverless cars over cars with strangers, and cites some concrete Waymo growth stats, but the majority of runtime is anecdotal storytelling and generic 'embrace technology or get left behind' advice that any business audience has heard repeatedly. The ratio of novel insight to filler is low for a 31-minute episode.
“they asked women, for example, would they feel safer getting in a car, a shared drive car, with a driver, with a person, male or female, for that matter versus would they feel safer getting in a car without a driver? And most of them chose the car without a driver.”
“that really worries me, David. I'll wait till it's perfect or I'll wait till they fix it right, or you're going to get left behind. And guess what? It's never going to be perfect.”
The psychological safety-in-driverless-cars insight is the one genuinely fresh angle, but it is immediately credited to another podcast (Diary of a CEO), not original analysis. Everything else - technology adoption lifecycle, toll booth operators, horse saddle makers displaced by cars, 'boutique stores backfilling Main Street' - is well-worn disruption narrative with no contrarian or first-principles twist.
“I was listening to one of my favorite podcasts now is a diary of a CEO and I can't remember the gentleman's name.”
“You remember the Jeff Moore's technology adoption life cycle? Right. You and I lived and, uh, died by that in our technology days.”
David Begin is a former co-host and self-described semi-retired small business person with a background in car washing; he has no specific expertise in autonomous vehicles, AI adoption, or B2B operations at scale. There is no domain expert, researcher, or senior operator present - just two friends recapping a shared anecdote.
“my good friend and once co host. Now special guest host David Begin is back on the show.”
“as me, as kind of a semi retired person at this point, I almost got to the point, so I'm gonna let AI go.”
The episode earns some points for citing concrete Waymo figures - 50,000 vs 500,000 weekly rides, 170 million driverless miles, 92% fewer serious-injury crashes, 0.02% vs 0.22% accident rates - but the sourcing is vague throughout and no business-specific metrics, revenue figures, or named case studies relevant to a small business operator are offered. The specificity is confined to the Waymo topic and does not extend to the episode's purported business lessons.
“in 2024 they were doing 50,000 paid rides per week. Uh, Waymo was. And in 2026 now they're doing 500,000 paid rides per week. So it was a 10 times increase in two years.”
“92% fewer serious injury crashes than human drivers. So I mean It's. It's like 0.02% serious injury accidents versus 0.22 for human drivers”
This is a mutual-admiration conversation between two friends; there is no challenging follow-up, no pushback on any claim, and no probing question that extracts anything the guest wouldn't have said unprompted. The host explicitly praises the guest mid-episode and both parties echo each other with 'yeah, yeah, right, right' throughout, producing zero productive tension.
“A: Yeah, yeah. B: Yeah, it says an interesting psychology there. Now when we say aggressive it's not like we thought they was driving like a bad taxi driver”
“B: I learned a lot from you in that regard and in just, you know, trying it and adopting it and seeing where it goes.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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