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Index/Startups & Founders/The Hotel Investor Playbook
The Hotel Investor Playbook artwork

The Travel Influencer With 1.6M Instagram Followers Who Became a Hotel Developer | Jake Snow E88

The Hotel Investor Playbook · 2026-07-07 · 1h 18m

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Episode notes

Most hotel investors build the product first and spend years chasing an audience to fill it. This guest flipped the order entirely. In this episode, Michael Russell sits down with a travel content creator who built a following of over a million people, then used years of staying in the world's best hotels to figure out exactly what makes a property worth sharing, and designed his own around it. That audience helped his first Bali hotel hit 80% occupancy in month one and pay back its full construction cost in 18 months, entirely self-funded. He now runs a 250-person company raising capital directly from that same audience to build boutique hotels across Bali and South Africa.

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