The Hospitality Mentor · 2026-04-17 · 47 min
Host Steve Turk introduces an archived 2022 Hospitality Mentor Podcast episode featuring Raul Leal, then CEO of SH Hotels & Resorts (now CEO of Starwood ). Leal recounts starting at Miami’s Everglades Hotel working with his Cuban-immigrant father, setting early goals to become a GM, and progressing through front desk and food-and-beverage roles, including managing a Sheraton with a major nightclub, before becoming a GM in La Jolla and later leading larger Sheraton properties in Denver, Chicago, Cleveland, and Miami. He describes launching and scaling Teton Hospitality and its boutique arm, Desires Hotels, driven by frustration with legacy-brand sameness and belief in internet-driven distribution. Leal shares how meeting Richard Branson led him to build Virgin Hotels from scratch, and why he later joined Starwood/SH Hotels to lead brands including 1 Hotels, Baccarat Hotels, and Treehouse, emphasizing sustainability, better back-of-house spaces, mentorship, clear goals, and kindness in leadership.
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