The Hospitality Hangout · 2026-01-06 · 32 min
Alex Dunn, CEO of Swig, shares insider insights on how Swig pioneered and scaled the dirty soda category from its Utah roots to a thriving national franchise. Explore key hospitality trends in the beverage and restaurant industry as Alex discusses personalization, premium fountain beverages favored by Gen Z, and how innovation drives brand authenticity and growth at scale. From franchising strategy to staying competitive amid major beverage players entering the space, this episode is packed with valuable lessons for food service professionals and hospitality insiders aiming to build bold, category-defining brands. Episode Credits:
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