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Index/Startups & Founders/The Hospitality Hangout
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How Taco Bell Won a $45M Lawsuit and Took Over Culture

The Hospitality Hangout · 2026-04-28 · 38 min

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Topics in this episode

restaurant ceo interviewgood guys can come firstgreg creed taco bellqsr leadershipfoodservice leadership

Episode notes

Former Greg Creed joins Hospitality Hangout for a masterclass in leadership, branding, and restaurant growth. Greg shares how he helped transform Taco Bell into one of the most recognizable brands in the world, from responding to a headline-making lawsuit to launching Doritos Locos Tacos and building Mountain Dew Baja Blast into a billion-dollar success story. The conversation also dives into company culture, developing leaders, standing out in a crowded market, and why hospitality remains one of the most overlooked career paths today. For restaurant operators, marketers, founders, and anyone building a brand, this episode is packed with real-world insight from one of the industry's most accomplished executives. Episode Credits:

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