The Hivemind Podcast · 2026-06-25 · 46 min
Lecce, Salento, Matera, and Bari represent the less-traveled side of Puglia, and for travel advisors, they hold some of the region's most compelling itinerary-building material. From the baroque hilltop streets of Lecce and the wild coastal towns of Salento, to the UNESCO cave city of Matera and the newly internationally connected hub of Bari, this part of the region rewards clients who want to go deeper. Elisa De Pascalis, Sales Manager at Southern Visions, a destination management company specializing in southern Italy, returns for Part 2 of an in-depth Puglia conversation. She shares how to position each area to clients, what factors shape the decision to stay overnight versus visit as a day trip, where logistical details like airports and ferries open up creative multi-destination itineraries, and what hidden gems across the region most advisors haven't yet heard of. Travel advisors will come away with a stronger sense of how to structure a longer Puglia itinerary, how to guide client conversations around mobility, heat, and pacing, and how to make a compelling case for clients to slow down and stay longer.
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