The Healthtech Marketing Show · 2026-06-01 · 43 min
There is a version of the marketing leader's job that looks great on a slide deck, and then there is the real thing. In this episode, I wanted to get at the real thing. I sat down with two marketing leaders who are currently in the middle of major company transformations, Erik Johnson , VP of Marketing at Harmony Healthcare IT , and Steffany Whiting , EVP of Marketing at iMethods . We are talking rebrands, ABM programs built from scratch, website overhauls, and bold calls about where to focus and where to pull back. The stakes are real for both of them. What I really wanted to explore was the human side of leading marketing at this level. The doubt. The pressure. The moments of second-guessing when you have convinced leadership to make a big bet, and you start wondering whether you went too far. What came out of this conversation was candid in a way I did not fully anticipate. Erik and Steff talked openly about how they build alignment before launching major initiatives, how they manage the ongoing pressure to show ROI from programs that take time to prove out, and what they do when the inner voice starts asking hard questions.
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