The GTM Reset · 2023-10-26 · 1h 11m
26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you. When it comes to sales and marketing in the B2B arena, I can safely say you’re going to be in for a bumpy ride and quite possibly you’ll lose your company - why - because in the main, you are being told a bunch of ‘huey’ because very few, if any, know the necessary blend required to build an effective sales and marketing team - fact. If you think I’m talking nonsense, join me this Thursday at 11:00am (or watch on catch-up) to learn why Recruitment and Talent Acquisition are unable to fulfil the roles they purport to offer in today's cut-and-thrust of B2B Technology, SaaS and Services, sales and marketing. The B2B Live Show Series You Can't Afford to Miss Ditch Your Marketing Team & Tear Up Your Business Playbook - The Clock's Ticking! Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up!
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