Great Content Wins Deals for B2Bs - Digital Selling

Episode notes

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there. Here’s the show outline: - Show #2 Creating Content Prospects Want The Problem with Marketing & Content Dark Funnel & Dark Social Brochures & Books The Difference Between Blogs & Articles Personas vs Relevance - Primary/Secondary… Create Anything a Prospect Wants Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: - Show 1 - Live Streaming: B2B Advice Show 2 - Live Streaming: Digital Content for B2B Success Show 3 - Live Streaming: The B2B Exposure and Promotion Plan Show 4 - Live Streaming: Engaging B2B Prospects at Scale Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts Show 6 - Live Streaming: Digital Selling Review

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