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Index/Ops/The Growth Operator with Fexingo
The Growth Operator with Fexingo artwork

How B2B Brands Use AI for Sales Pipeline Waterfall Analysis

The Growth Operator with Fexingo · 2026-07-17 · 9 min

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Topics in this episode

deal stage velocityb2b sales aiai sales pipeline analysispipeline waterfall analysisproseware case study

Episode notes

In episode 120 of The Growth Operator, Lucas and Luna dive into an emerging AI application in B2B sales: pipeline waterfall analysis. They break down how a mid-market SaaS company, Proseware, used a machine learning model to identify the exact stage where deals most often stalled - the technical validation phase - and recovered $2.3 million in potential revenue over two quarters. Lucas explains the difference between traditional static funnel metrics and a dynamic waterfall that tracks deal movement week over week, and Luna pushes back on whether AI can truly diagnose root causes versus just flagging symptoms. The episode also covers practical implementation tips, common pitfalls like data lag and overfitting, and a subtle donation pitch tied to the value of actionable insights. #AI #B2BSales #PipelineWaterfall #SalesAnalytics #Proseware #MachineLearning #DealStages #RevenueOperations #SalesFunnel #TechnicalValidation #DataDriven #SalesCoaching #Forecasting #Business #FexingoBusiness #BusinessPodcast #GrowthOperator #SalesOptimization Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • One Marketing Metric That Predicts Pipeline 90 Days EarlyThe Marketing Operator Podcast with Fexingo · on deal stage velocity

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