The Growth Operator with Fexingo · 2026-08-01 · 9 min
In this episode, Lucas and Luna explore how B2B companies are using AI to move beyond static pricing sheets and gut-feel discounts. They dig into a real example: a mid-size SaaS firm that used AI-driven price optimization to test hundreds of price points across customer segments, lifting average deal value by 12 percent in one quarter. They also unpack the role of real-time competitor data, the risks of dynamic pricing in long-term contracts, and why human judgment still matters in the final call. Practical, specific, and grounded in real numbers, this is a guide for revenue leaders wondering where AI can actually move the needle. #B2BPricing #AIpricing #RevenueOperations #PriceOptimization #DynamicPricing #SaaS #SalesStrategy #Marketing #Sales #Business #FexingoBusiness #BusinessPodcast #AIinSales #PricingStrategy #CompetitiveIntelligence #DealValue #CustomerSegmentation #DataDriven Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How AI Is Personalizing B2B Sales Sequences That Actually Convert72 / 100How AI Is Automating B2B Contract Review and NegotiationHow AI Is Revolutionizing B2B Customer OnboardingHow B2B Brands Use AI to Predict Customer Lifetime ValueHow B2B Brands Use AI to Predict Deal Velocity
