The Growth Minded Accountant · 2026-08-13 · 51 min
For years, reviews played a fairly predictable role in growing a tax or accounting firm. A prospect found your firm. Visited your website. Checked your reviews. And then decided whether to call. AI is beginning to rewrite that sequence. Today, prospects can ask ChatGPT, Gemini, Perplexity, or another AI assistant a much more valuable question: “Which accounting firm should I hire - and why?” That means discovery and due diligence are starting to happen inside the same conversation. Your reviews are no longer just something prospects read after they discover your firm. They are becoming part of the digital evidence that can help search engines, AI systems, and prospective clients understand who you serve, what you are good at, how clients experience working with you, and whether your firm deserves to be recommended. In this episode of The Growth Minded Accountant , Lee Reams II and Rebekah Barton explore the new ROI of reviews - and why reputation is becoming an increasingly important part of your search strategy.
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