The Growth Hub Podcast · 2025-02-03 · 27 min
PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with). In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors. The episode, in short - The meaning of Anti-PR and what’s wrong with traditional PR? - The latest PR playbook one should follow - How should B2B professionals prioritize their PR efforts - How to get on journalists' or market influencers’ radar - How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust? - Common mistakes B2B companies make with PR, and how to avoid them? - As well as a few more well-guarded secrets from Karla Jo. Happy Listening! About the show: The podcast for all things B2B SaaS marketing is
SEO best practices to accelerate your growth, with Steven Schneider, Co-founder and CEO @TrioSEO66 / 100
9 advice to live by from CEOs, Founders, CMOs & Head of Growth
Should B2B businesses be active on BlueSky? With Michael Kamleitner, Founder & CEO @Walls.io
The secret sauce to growing Gong into a supersonic business, with Udi Ledergor, Chief Evangelist Officer @Gong
The messaging gap: How UX, psychology & AI can help, with Chris Silvestri